There really is something here for everyone, in this book. Maybe you want to share with your own Italian children and grandchildren what it was like, coming over from the Old Country and raising first and second generation Italians. Maybe you want to embark on your own entrepreneurial journey and wish to avoid others’ mistakes. Maybe you’re in the weeds in your business and are seeking comfort from someone who has ‘been there, done that.’
Rock’s story has been lauded by many as being inspiring, entertaining, and helpful.